How to get your products into Christmas Gift Guides

By |June 18th, 2021|Categories: Christmas Gift Guides, Christmas PR, Interiors PR, PR|

There is an age-old adage that Christmas comes around earlier and earlier each year. And if you want to get your products featured in the most influential [...]

Trend Update December 2020 – Parquet / Herringbone

By |December 14th, 2020|Categories: Interiors PR, Trends update|

Internet searches for ‘parquet flooring’ and 'herringbone' at highest since records began Trend Update December 2020 – Parquet/Herringbone more popular than ever CONSUMER interest in [...]

Furniture News: Consumer Interest in Furniture at all-time high

By |September 3rd, 2020|Categories: Interiors, Interiors PR, News|

BREAKING in Furniture News: consumer interest in furniture and home improvement is at an all-time high, according to new Google data research from homes and interiors PR [...]

Press Loft Review: Our verdict on the homes & interiors juggernaut

By |August 20th, 2020|Categories: Press Loft, Product PR|

If you’re considering investing in a Press Loft account, you’ll probably want to know what the people who already use the platform really think of it. What [...]

Using Press Loft Brilliantly – Press Loft Pt 2

By |August 11th, 2020|Categories: Interiors PR, Low Budget PR, PR, Press Loft, Product PR|

Using Press Loft Brilliantly - Our top five tips So you’ve signed up to Press Loft, uploaded your first batch of images and job’s a good ‘un [...]

Consumer Interest in Homes Products at All Time High

By |April 24th, 2020|Categories: Interiors PR, Lifestyle PR, PR, Product PR|

CONSUMER interest in homes and interiors products is at an all time high, during the coronavirus lockdown according to new data from Google. Google searches across the [...]

Homes & Interiors PR calendar – Interiors PR Hooks for 2020

By |January 14th, 2020|Categories: Colour of the year, Interiors PR, Low Budget PR, PR, PR Hooks|

Homes & Interiors PR Calendar It's a new year and your new resolution should be to smash the media coverage for your homes & interiors brand using [...]

Houzz’s Winter Trends: What homeowners crave as the mercury plummets

By |December 10th, 2019|Categories: Blog, Interiors PR, News, PR|

Winter is most definitely upon us. Which means we’re all craving for a little comfort and cosiness in the home. And that desire is reflected in current [...]

jwc sews up deal with Curtain Express, Montgomery and Tru Living

By |July 8th, 2019|Categories: Blog, Interiors PR, News, PR, Uncategorized|

SPECIALIST homes and interiors marketing agency, jwc, has added the UK’s largest soft furnishing manufacturer Ena Shaw to its client roster. The award-winning agency, which is based [...]

Media databases – how they work, what they cost and do you need one?

By |May 13th, 2019|Categories: B2B PR, Interiors PR, Low Budget PR, PR|

You have a great product and you want to tell the world about it. Social media is an amazing tool. So too is advertising. But if you [...]

1,329 ways to secure powerful free media coverage for your brand

By |April 8th, 2019|Categories: Interiors PR, Lifestyle PR, Low Budget PR, PR, Product PR, Uncategorized|

According to the media database Cision, there are, currently, 1,329 journalists in the UK alone, who in some way or other, write about homes and interiors brands. [...]

Boilerplate – what is it and does my firm need one?

By |April 1st, 2019|Categories: B2B PR, Business tips, PR, Press Release Examples, Uncategorized|

PR is full of jargon; AVE (advertising value equivalent); holding statement (a pre-prepared statement in readiness for being approached by the media about an issue) and owned [...]

Lifestyle and cut-out images – how to double your chances of media coverage

By |March 21st, 2019|Categories: Interiors PR, Low Budget PR, PR, Product PR|

Whatever your product, from candles to cake toppers, creating cut-out and lifestyle versions of your product images effectively doubles you chance of getting your items used in [...]

Homes, interiors and gift PR – what you should be pitching in April

By |March 19th, 2019|Categories: Interiors PR, Lifestyle PR, Low Budget PR, PR Hooks|

What terms are journalists searching for right now? And what kind of products should you be pitching in the coming months? Use our free PR hooks calendar [...]

Your March PR hooks for the homes & interiors press

By |February 25th, 2019|Categories: Interiors PR, Lifestyle PR, PR, PR Hooks, Product PR|

With longer days and – fingers crossed – better weather, consumers have a spring in their step this month meaning they are more likely to loosen their [...]

Beyond fake followers – the new problems facing marketeers

By |February 19th, 2019|Categories: Blog, Lifestyle PR, PR, Product PR, Social Media|

The influencer industry is booming. In terms of the marketing zeitgeist, it’s where the money is. Literally. Over the past 36 months, we have seen the sector [...]

11 super simple B2B news stories you can write yourself

By |February 18th, 2019|Categories: B2B PR, Business tips, Low Budget PR, PR|

Bored of seeing your competitors lauded in the media time and again? Well, here are 11 very simple story ideas guaranteed to land you coverage in your [...]

The £2.3m Press Release (that never went to the press)

By |January 17th, 2019|Categories: B2B PR, Business tips, case studies, Low Budget PR, PR|

Stewardson Developments are an environmentally aware property developer who brought in jwc to cement their reputation as innovators and thought leaders ahead of a £2.3million funding bid [...]

How I helped to rescue Laurence’s Magical Journey

By |November 29th, 2018|Categories: B2B PR, Business tips, Crisis PR, Lifestyle PR|

“Elves were smoking, Father Christmas was drunk, reindeer were biting children and one of Santa’s little helpers told a visitor to have a s*** Christmas.” Once upon [...]

Ten of the most powerful online UK Media writing about SMEs and offering backlinks

By |November 28th, 2018|Categories: B2B PR, Business tips|

There are a lot of reasons why you might want to place editorial in high profile business media: to drive traffic to your site, to show authority [...]

PR Hooks for November December – homes & interiors

By |November 12th, 2018|Categories: Design, Interiors PR, Lifestyle PR, Low Budget PR, PR, PR Hooks, Product PR|

We are hitting that final burst of activity on the way to Christmas. But in terms of what you need to be pitching this month, you have [...]

30 of the most influential homes & interiors journalists on Twitter

By |November 8th, 2018|Categories: Interiors PR, Lifestyle PR, Social Media|

Yes, we know that Instagram is where it is at for homes & interiors, but for us Twitter remains the best platform for actually nurturing relationships. It’s [...]

How Farrow & Ball lead the way in Interiors PR – and how you can too

By |October 9th, 2018|Categories: case studies, Interiors PR, Lifestyle PR, Low Budget PR|Tags: , , , |

Who does Farrow & Ball's PR? Is a question we get asked a lot. Because they are probably one of the most ubiquitous brands in the sector. [...]

Product Placement for homes & interiors brands – what is it and how do you do it?

By |April 17th, 2018|Categories: Design, Interiors PR, Lifestyle PR, PR, Uncategorized|

Product placement, in a nutshell, is about getting your products in front of the buying public. It's about growing brand awareness and trust - by having your [...]

Low Budget PR, Big Budget Results – Media Launch of Cycle Retreats

By |March 6th, 2018|Categories: case studies, Low Budget PR, PR|

How a low-budget PR campaign became a national TV show and delivered six months of business in just three days. Back in early 2017 we designed and [...]

The most cost-effective product PR solution for homes, interiors and gift brands.

By |February 27th, 2018|Categories: Interiors PR, Low Budget PR, Uncategorized|Tags: , |

We know there are some amazing homes, interiors and gift businesses out there, who don’t have the budget to hire a specialist PR agency or the time [...]

Lunchtime musings from Altrincham PR agency jwc October 27

By |October 30th, 2017|Categories: Uncategorized|Tags: , , , , |

Sam says: As a champion of all things interiors, you’d think our office would be reminiscent of Miranda Priestly’s office in The Devil Wears Prada. And in [...]

Lunchtime musings – from Altrincham PR agency, jwc – by John and Sam (Sept 1)

By |September 14th, 2017|Categories: Weekly round-up|

John says… This week I have become besotted with Facebook pages. Especially the ‘Buy, Sell, Swap’ pages. I don['t know why I am so fascinated by 'tat' [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (August 11)

By |August 14th, 2017|Categories: Uncategorized|

Sam says: In the week that saw Channel 4 unveil its ad first for The Great British Bake Off – and if you didn’t see the rather [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (August 4)

By |August 7th, 2017|Categories: Uncategorized|

Sam Says… I’ve got one thing on my mind. Christmas. August means Christmas is well on its way, so this week I’ve been writing a list. A [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (July 20)

By |July 20th, 2017|Categories: Weekly round-up|

Sam says: Summer has officially arrived at jwc HQ – which basically means I have gone the whole week without switching the heating on. Ironic really as [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (July 14)

By |July 14th, 2017|Categories: Blog, PR, Product PR, Weekly round-up|

Sam says: Things I’ve learnt this week: Slimming World Potato Salad is awful. Truly awful. Parallel parking is not my forte. And 13.1 miles is a really [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (July 7)

By |July 7th, 2017|Categories: Blog, News, Weekly round-up|

Annoying people being jolly Sam says: It’s beginning to look a lot like Christmas… Well, not in real life but the PR world it certainly [...]

A week in the life… of Altrincham PR agency, jwc – by John and Sam (June 30)

By |June 30th, 2017|Categories: Blog, News, Weekly round-up|

Freezing young woman near a heater Sam says: Every week at jwc HQ starts off with the same internal battle, heating on or off? Our office close [...]

Who lives in a house like this…the Cheshire Housewives of course!

By |September 1st, 2016|Categories: Blog, Interiors PR, Lifestyle PR, PR|

Cheshire Housewives Hurrah, Hurrah, the new season of Cheshire Housewives is set to be on our screens within just a few weeks, bringing glamour back [...]

Your mirror goals should reflect what you desire…. says the north’s leading interiors PR agency

By |August 11th, 2016|Categories: Interiors PR, Lifestyle PR, PR, Uncategorized|

If your bathroom falls short on creativity, perhaps a style-edit is required. Even the most modest homes are seeking game-changing bathrooms, aspiring to create a spa sanctuary [...]

Public Relations Plans – why they are essential and pointless

By |February 13th, 2013|Categories: Blog, PR, Social Media, Uncategorized|

Imagine playing chess from a plan   A public relations plan is an odd thing. There’s a saying in the Military: "no plan survives contact [...]

Press Release Examples – initial release.

By |January 28th, 2013|Categories: Blog, PR, Press Release Examples, Social Media|

Press Release Examples 1 - initial release. Below is one of three press release examples for We have three press release examples for [...]

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