Pantone have revealed their colour of the year for 2024 and it is Peach Fuzz

According to the colour institute it is a: “Velvety gentle peach whose all-embracing spirit enriches mind, body, and heart.

“A warm and cozy shade highlighting our desire for togetherness with others and the feelings this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration.

“Highly suggestive of good taste, PANTONE 13-1023 Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.”

Pantone 2023 – Viva Magenta

Last year’s choice Viva Magenta (Pantone 18-1750) was inspired by the red of cochineal crimson. The hue was said to be brave and fearless, depicting optimism and joy as well as resilience, outside-the-box thinking to create a better world.

Reaction to Peach Fuzz as Pantone Color of The Year 2024

We’ve collated reaction to the colour from some of our clients.

Charlie Farrar, Creative Product Executive, at Naturewall: ‘Peach Fuzz is warm and optimistic, perfect for brightening up interiors. Fresh yet nostalgic, it can be used as a statement shade to create a kitsch feel or as a subtle pop of colour to invigorate contemporary spaces.’ 

Nicole Hussey, Creative Manager of funky beanbag brand rucomfy, said: “This is an interesting choice! It’s certainly a refreshing colour that could be paired with lots of different hues.

“For us, we have previously struggled to sell this tone, so it will be interesting to see how it does next year. It will certainly complement our collections, such as “Secret Garden”

Tara Rodrigues, award winning interior designer, founder of TR Interiors and winner of Channel 4’s £250,000 Big Interiors Battle, said: “A revival of peach is long overdue. Peach was once commonly used in interiors but as modernism spread, it lost its place in the contemporary home.

“It’s a soothing warm colour and I love pairing it with rich dark hues of blues and greens to create elegant and bold schemes. It’s a great way to soften a scheme making a home feel warm and inviting. For those that don’t love pink, peach is a great compromise in a family home adding a touch of femininity without being overpowering. I’d mix peach into a contemporary kitchen or living room scheme for a warm pop of colour to elevate a space.”

Victoria Yardley, founder of eco-paint brand Victory Colours, said: “It’s a lovely colour and we are seeing a lot of peachy hues at the moment, it is a very similar colour to our “The Donald” which has been top of our colour charts for weeks now.

“We think it is a great choice.  We have seen a huge trend towards peachy hues and terracottas in the past few months so this wasn’t an unexpected choice from Pantone.

“Pantone’s 2024 Color of the Year, Peach Fuzz, heralds a serene shift in interior design trends. Its warm, soothing tones evoke tranquillity and connection to nature, aligning perfectly with eco-conscious living. As an eco-paint company, we celebrate this choice, offering eco-friendly Peach Fuzz-inspired hues that resonate with sustainable aesthetics.

“This soft, earthy shade harmonizes effortlessly with natural materials, encouraging eco-friendly interior design. Peach Fuzz can revitalise spaces, embodying a mindful approach to living.

“Peach, with its gentle warmth and softness, evokes feelings of tranquility and comfort. It imbues spaces with a sense of approachability and serenity, fostering a welcoming ambiance. This versatile hue inspires a subtle optimism, creating an inviting atmosphere that soothes and uplifts, making any room feel cosy and inviting.”

Textile designer Jan Constantine, of Jan Constantine, said: “Peach Fuzz is a really beautiful colour which feels so right for now.  It exudes warmth and cosiness, feels safe and is the perfect back drop shade to saturate a room.  Its soft tones work perfectly with other warm hues from the same side of the spectrum – pink, terracotta, orange, yellow and red.  Peach Fuzz also works well as a dramatic contrast to black and/or cream, hinting back at the most iconic colours of the Art Deco movement.

Zoe Eaton, Creative Director at Ohpopsi, said: “Soft and feminine, peach fuzz lifts the spirits.  A refreshing tone that will balance any interior space and work with a multitude of different palettes, it’s accessible, friendly and emits an abundance of warmth. It’s a really lovely positive tone and is a colour for everyone!”