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Case Study – Naken.co.uk

Case Study – Naken.co.uk

Naken 

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A recent campaign for Naken.co.uk saw 51 backlinks including the likes of: Independent.co.uk (DA94) Stylist.co.uk (DA83) MSN (DA94) British GQ (DA83) as well as over 350 pieces of media coverage in the likes of Ideal Home, The Mail on Sunday & Good Housekeeping.

Those 51 backlinks break down like so:

  • 11 links “excellent” DA80+
  • 16 links “very good” DA60 to DA80
  • 18 links “good” DA30 to DA60
  • 6 links “fair” <DA30

In addition to the backlinks, we secured 414 pieces of coverage in key homes and interiors magazines and websites

  • Naken products were liked, shared or pinned over 4,000 times on social media
  • We put Naken products in front of 14.2 million potential customers
  • To do the same through Facebook would cost £204,480*
  • To do the same through Instagram would cost £125,386** 

*Facebook CPM (cost per thousand impressions) average £14.40 according to research by RevealBot. This is for impressions only. Not clicks.

**Instagram CPM (cost per thousand impressions) average £8.83 according to research by RevealBot. This is for impressions only. Not clicks. 


a testimonial from a client saying how well jwc performed on his interiors pr campaign

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