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Influencer Relations

Influencer Relations

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“jwc have exceeded all our expectations. Our original goal was to get Lakeland Paints into all the leading homes and interiors publications alongside established brand leaders – not only have they done this but they have also secured coverage on television and in national newspapers.

“What’s more, the team is easy to work with and nothing is ever too much trouble.”

– IAN WEST | FOUNDER LAKELAND PAINTS

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Influencer Marketing for Homes and Interiors products

Since 2012 we have been witness to the rise of the influencer. We have worked in partnership with influencers of all levels – from celebrities such as  @FearneCotton and @Abbeyclancy to designers @pearllowe and @2lgstudio as well as micro-influencers and content creators.

But it’s a sector which is riven with problems and finding legitimate partners can be a minefield.

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FUN FACT:

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Ask us how a single tweet sent a client’s sales into overdrive (It was Gary Barlow who tweeted! That definitely had something to do with it).

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John Warburton is the founder of award-winning interiors PR agency jwc. His creative guidance and insider view of the media has enabled jwc to secure huge exposure across print, broadcast and digital for their clients. His background includes BBC and NewsCorp.

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