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A week in the life… of Altrincham PR agency, jwc – by John and Sam (July 7)

A week in the life… of Altrincham PR agency, jwc – by John and Sam (July 7)

Sam says:

It’s beginning to look a lot like Christmas… Well, not in real life but the PR world it certainly is.

July is typically the month when magazine editors put the finishing touches to plans to outline their Christmas issues. And it’s up to us in the PR industry to help fill the pages.

We’re working with two entrepreneurs who specialise in personalised, handmade Christmas gifts. It’s the second year we’ve worked with The Handmade Christmas Co – last year we got them coverage in the likes of The Daily Mail, Now, woman&home, Prima and Metro. This year they have extended their product range and we cannot wait to get them in front of the media.

Which means we’re been campaign planning for a fair old while now, and I for one am feeling fairly festive.

I’m not sure John is loving Now That’s What I Call Christmas playing on loop but needs must.

John says:

If I hear Jingle Bells one more time I am going postal.

I am helping a client put together a plan for a book, which The Telegraph Media Group (home of the Daily and Sunday Telegraph) are keen to publish.

Unfortunately, the person looking after it suddenly left, so we are now trying to navigate the Kafka-esque hell (no I’m not over-exaggerating) that is the commercial department of a national newspaper group.

No-one knows who does what and whenever I do get chance to speak to someone, it feels a little bit like they’re an angry French waiter and I’ve just asked for ketchup with my Steak Tartare.

Hold on… Sam’s playing Nat King Cole…


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