Boilerplate – what is it and does my firm need one?
PR is full of jargon; AVE (advertising value equivalent); holding statement (a pre-prepared [...]
How to get journalists to write about your business
IT’S no secret that journalists are facing difficult times, with the number of [...]
Upcoming key dates for PR activity
A carefully considered selection of upcoming "National Days". Some great. Some a bit daft. [...]
11 super simple B2B news stories you can write yourself
Bored of seeing your competitors lauded in the media time and again? Well, [...]
The £2.3m Press Release (that never went to the press)
Stewardson Developments are an environmentally aware property developer who brought in jwc to [...]
Press Release Template – download a working example
A tried and tested press release template for you Have you some company [...]
How I helped to rescue Laurence’s Magical Journey
“Elves were smoking, Father Christmas was drunk, reindeer were biting children and one [...]
Ten of the most powerful online UK Media writing about SMEs and offering backlinks
There are a lot of reasons why you might want to place editorial [...]
Top 20 Journalists on Twitter Who Write about SMEs
Isn't it great when someone gives you a word of mouth referral, recommending your [...]
