How to Share Press Coverage Without Breaking the Law (or the Bank)

If you’ve ever proudly shared a screenshot of your brand in House Beautiful, The Times, or Elle Decoration—thinking, “what a great PR moment!”—you’re not alone.

But you might also be accidentally setting yourself up for a very expensive letter from NLA Media Access.

What Is NLA Media Access?

NLA media access is a copyright collective that licenses the reuse of editorial content from UK newspapers, magazines, and online-only publishers. If you want to republish media coverage—on your website or social media—you’ll need a licence from them. Formerly known as the Newspaper Licensing Agency, the organisation adopted the name NLA media access in 2015 to better reflect the broader range of publishers it represents.

And here’s the kicker:
👉 A licence starts at around £154 per artcle—even for micro businesses.

You can learn more about their pricing here.

Now, in principle, NLA Media Access exists to protect journalism—and when big corporates scrape and monetise media content, that makes total sense. But for small brands and PR professionals who helped generate that coverage in the first place – It can feel like getting fined for your own success.

Without your product, photography, and insight, there is no article.

But don’t worry—there are smart, legal ways to shout about your press wins without breaking copyright law (or the bank). Here’s how.

✅ 6 NLA Media Access-Compliant Ways to Share Media Coverage

1. Link to the Original Article (Best & Safest Option)

• Share a direct link to the published article on your social media or website.
• ✅ Fully compliant
• ✅ Drives traffic back to the publication (they like that)
• ✅ No licence needed

Example caption:
“Thrilled to see our range featured in [Publication]! Read it here 👉 [Link]”

2. Use “As Seen In” Graphics

• Create a branded visual that says: “As seen in [Publication]” alongside your product image.
• ✅ No copyright infringement
• ✅ Great for credibility
• ✅ Perfect for social and email footers

Pro tip: Use Canva to design something on-brand and beautiful in minutes.

3. Summarise the Article in Your Own Words

• Write a quick post about the feature, using your own language and linking to the original.
• ✅ No direct quotes or copy
• ✅ Great for SEO
• ✅ Engaging and informative

Example:
“We’re excited to be featured in [Publication], where they explored our latest launch and what sets it apart in the interiors space. Read more here: [Link]”

4. Share the Publication’s Social Media Post

• If the magazine/newspaper has posted the article, share their post.
• ✅ 100% legal
• ✅ Builds goodwill with the media
• ✅ Quick and easy

Tip: Always engage with the post (like, comment, tag your brand).

5. Write a Blog Post Inspired by the Coverage

• Discuss the feature on your blog without quoting it.
• ✅ Drives traffic to your own site
• ✅ Lets you add your own insights
• ✅ Encourages deeper engagement

Example structure:

• Intro: “Delighted to be featured in [Publication] this month!”
• Highlight: “They focused on our commitment to sustainability—something we care deeply about.”
• CTA: “Read the full article here [Link]”

6. Create a Press Page on Your Website

• Set up an “In the Media” section that links to all your press coverage.
• ✅ Easy to maintain
• ✅ Boosts SEO
• ✅ Keeps content fresh

Layout ideas:

• Headline: “As Featured In”
• Logos only (no article copy or images)
• Links to original source

A Note on Using Logos:
A licence from NLA media access is not required to display publication logos. Publisher’s seem to adopt a reasonably common sense approach here, which you can read in my blog post: Do I Need Permission For Using Logos

Logos typically fall under trademark rather than copyright law, and publishers retain control over how their branding is used.

In Summary

If you’ve invested in PR—or are working hard to earn media attention organically—you should be shouting about it. But make sure you’re not unknowingly breaching copyright in the process.

The safest approach?
✔ Link to the article
✔ Use “As seen in” branding
✔ Add your voice and context

It’s your success story—tell it smartly.

Need help navigating this minefield?
At JWC, we’ve been handling this stuff for over a decade, and we’re always on hand to guide clients through the fine print. Drop us a message if you’re unsure, and check out our other blog posts for honest, helpful PR advice tailored to interiors brands.

More importantly, check out our Press Office – designed to maximise your visibility online and offline.