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Porcelain Superstore’s Furnace Collection: Where Industrial Style Meets Sleek Design

Porcelain Superstore’s Furnace Collection: Where Industrial Style Meets Sleek Design

Independent tile retailer Porcelain Superstore has launched a new range which will bring brutalist beauty into the heart of the home.

Introducing the Furnace Collection.

The Furnace Collection offers a raw, industrial take on sleek metro tiles.

Available in four colours and two finishes, a classic and a Décor version, Furnace features subtle movement from piece to piece, a refined inky glaze and a textured surface. It’s a range that begs to be touched.

The classic version is a simple yet striking tile in a single colour, while its Décor equivalent has a subtle cut out feature which brings depth and interest.

Abbas Youssefi, Director of Porcelain Superstore, said: “Furnace oozes industrial sophistication. It’s brash, unapologetic and has a real distinctive charm.

“It is reminiscent of loft-style living and will work in all areas of the home.”

Crafted by a celebrated Italian tile factory founded in 1741, Furnace’s supreme quality is evident. And because they are made from durable porcelain, they can be used on both walls and floors for a cohesive look.

It is available in four colourways. Black brings a touch of drama to interiors, which Terracotta channels the beauty of traditional tiles. The White version is clean and crisp, while Sand brings warmth.

Abbas added: “Forget dainty patterns and pretty prints, Furnace is not for the faint-hearted. It brings a rawness to interiors not seen since the explosion of loft living in the early 2000s.”

The Furnace Collection is available from Porcelain Superstore with prices starting at £52.80 per m2.

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John Warburton is the founder of award-winning interiors PR agency jwc. His creative guidance and insider view of the media has enabled jwc to secure huge exposure across print, broadcast and digital for their clients. His background includes BBC and NewsCorp.

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