interiors PR agency jwc logo

Blog

Elegant Mauve: Victory Colours Modernizes a Classic Color for the New Era

Elegant Mauve: Victory Colours Modernizes a Classic Color for the New Era

Eco paint specialists Victory Colours have launched a new collection as a vintage shade enjoys a contemporary revival.

Modern Mauve is a three-strong collection curated by Victory Colours to put a present-day spin on a timeless classic. It features Purple Reign No.109, Iris Pallida No.94 and About Damson No.50.

Vicky Yardley, Managing Director of Victory Colours, said: “Mauve is a beautiful shade that dances between purple and pink on the colour spectrum, which makes it incredibly versatile.

“The last few years have seen more homeowners get increasingly ambitious in the colour schemes and this collection is ideal for those who want to pay homage to a design classic while enjoying a contemporary dose of colour.”

Each shade in the Modern Mauve collection was picked to complement existing interior schemes.

And the real beauty is that each of the colours in this collection works beautifully with existing colour schemes.

The delicacy of Iris Pallida No.94 works particularly well with grey features and tones, while About Damson No.50 is a more saturated mauve which will not only inject a modern touch but will set off metallic finishes beautifully.

Purple Reign No.109 is a gorgeous, regal tone that looks stunning against dark wood finishes.

Vicky added: “Mauve is going to enjoy a real resurgence this summer bringing with it a real sense of freshness and vibrancy.”

Lest the rest of the paints from Victory Colours, the Modern Mauve Collection is eco-friendly, boasting virtually no VOCs or toxins and great depth of colour.

The Modern Mauve Collection is available now from victorycolours.co.uk with prices starting at £41.95 for 2.5-litres of emulsion.

Subscribe our mailing list

  • Emerging Interiors Trends
  • Product News
  • Priority Support
Thank You, we'll be in touch soon.
John Warburton is the founder of award-winning interiors PR agency jwc. His creative guidance and insider view of the media has enabled jwc to secure huge exposure across print, broadcast and digital for their clients. His background includes BBC and NewsCorp.

Share article

interior pr agency logo

If you’re ready for a PR partner that cuts through the noise and delivers measurable results, you’ve come to the right place.

jwc

201 Manchester Rd

Altrincham

Cheshire

WA14 5NU