Prepare yourself, sit down, take a seat. I am writing this on the hottest day of the year so far, but believe it or not NOW is the time to start pitching your products for Christmas.

Not even joking. July is the month when the Christmas in July events take place in London, and it’s when the long lead media start to compile their gift guides.

So if you have gift products, now is the time to start pushing them to the highly influential gift guide editors at places like Good Housekeeping.

If you want to know what other terms journalists are searching for right now and what kind of products should you be pitching in the coming months, our free PR hooks calendar is here to inform your online, offline and social media communications strategies.