Updated July 2025

If you’re tired of watching your competitors appear in the trade press while your business stays quiet, this one’s for you.

Most businesses have far more newsworthy content than they realise. Below are 11 simple story types that regularly land coverage in trade, regional, and business media.

✏️ Pro tip: If it’s new or useful, it’s newsworthy.

1. You’ve launched a campaign

Campaigns are one of the most powerful storytelling tools — especially when they’re backed by data or tackle a known industry issue.

Example: UKRadiators launched a campaign into radiator mislabelling, backed by original research. The result? A wave of national and trade coverage and a government investigation. Serious impact, smart PR.

See one piece of coverage here: https://www.acrjournal.uk/heat-pumps/government-to-investigate-claims-of-radiator-fraud-costing-uk-consumer/ 

2. You’ve won new business

Secured a big contract? Won a competitive pitch? Started working with a high-profile brand? That’s all news.

Make it even stronger by linking the win to growth — e.g. new hires, a shift in sector, or company expansion.

3. You’ve moved (or are moving) premises

Relocating to a new office, warehouse or HQ? That’s a good local and trade media story — especially if the move reflects expansion, job creation, or a more sustainable setup.

4. You’ve made a major hire

Senior appointments and board-level hires are always newsworthy, particularly when they signal growth or a strategic shift.

Example: Naturewall appointed former Amazon exec Duncan Kendal as Board Adviser to support international growth — and landed quality coverage in top trade titles.

Great example here: https://www.ttjonline.com/news/naturewall-appoints-duncan-kendal-as-board-adviser/ 

5. You’ve upgraded your capabilities

Expanded your production line? Launched a new department? Invested in new systems or cut waste?

Any operational change that improves output, efficiency or sustainability is worth shouting about — especially if you’ve got data to back it up.

6. You’ve got insights to share

Not every press release has to be about you. If your business holds data or insights that help others in the industry, share them.

Think trend reports, customer behaviours, internal stats, or even sector predictions. This builds trust, authority — and visibility.

7. You’ve launched a new product or service

The clue is in the name: new = news.

Just make sure to explain what it is, who it’s for, and why it matters. Bonus points for aligning to a current trend or market gap.

8. You’ve formed a partnership or made an acquisition

Teaming up with another business? Acquiring a competitor? These moves show strategy and growth.

Don’t just say what happened — tell the story behind it. Why now? What’s the shared goal? What will it change?

9. Your financials show growth

If you’ve had a strong financial year — record turnover, smashed targets, team growth — that’s good press material.

Trade and regional outlets love stories that show sector or regional resilience. Add context and commentary to make the story land.

10. You’ve won an award

Awards can feel overdone — but they’re still strong content, especially for local/regional press or sector-specific media.

Even better if the award recognises innovation, sustainability or leadership. Don’t forget to explain why you won.

11. You’re celebrating a milestone

10 years in business? 50 employees? 1 million units sold?

Milestones give you a great excuse to reflect, share learnings, and show progress. Tie it into a wider trend or piece of advice, and you’ve got yourself an evergreen story.

One last thing…

These are just a starting point — but they’re real, reliable ways to get featured in the media without shouting into the void.

And remember: PR isn’t just about getting noticed. It’s about reaching the right people with the right message at the right time.

📞 Want help turning one of these ideas into a press release? Click here for a friendly chat.