Yes, we know that Instagram is where it is at for homes & interiors, but for us Twitter remains the best platform for actually nurturing relationships.
It’s a place where people can let their guard down, they can make jokes and generally be more human than on insta, where a beautifully curated grid can be the primary focus.
It’s much easier to connect with someone on a meaningful level, when you can get a sense of what they’re really like.
Your goal isn’t just to engage with them on Twitter – and by engage I don’t mean just liking and retweeting their content, that’s the social media equivalent of following someone around at a party (creepy).
Your goal is to find out what makes them tick – to see what areas of connection there are between what they are writing about and your own products and brand.
That way you can create timely pitches – help someone do their job and they’ll remember you for all the right reasons.
So… here you go, a list of the top 30 homes & interiors journalists who write for the mainstream outlets, online and offline. Click their Twitter ID to link through – or you can click here to subscribe to our Twitter list with them all in.
- Katrina Burroughs @Kat_Burroughs
Award-winning interiors editor at The Sunday Times Home - Jenny Wood @WoodyJen
Features, lifestyle and homes journalist freelancing for the likes of The Daily Mail and Fabulous - Victoria Harrison @_VickyHarrison
Homes & Garden writer and Editor of Houzz.co.uk - Andrea Dean @giornalista1
Property, lifestyle and interiors journalist for the likes of Metro - Claudia Baillie @claudiabaillie
Freelance design and interiors editor and journalist currently editing ELLE Decoration Country - Gabrielle Fagan @gabrielle_fagan
Interiors writer for PA - Tamara Kelly @Tamlovestoshop
Shopping Editor at Ideal Home - Ollie Stallwood @olliestallwood
Freelance journalist and interiors editor at Metro - Kiera Buckley-Jones @KieraStylist
Interiors Editor at Elle Decoration - Rachel Ogden @RachelOgden_
Freelance journalist with credits in pretty much every British glossy - Sara Bird @sarajbird
Freelance interior journalist, stylist and contributing style editor of Country Homes & Interiors - Joanna Thornhill @JoannaThornhill
Freelance interiors stylist/writer for mags - Gabby Deeming @gaboushk
Decoration Editor of House & Garden - Jennifer Morgan @mor_jennifer
Freelance editor, content producer and stylist - Ellie Tennant @Ellie_Tennant
Freelance journalist and stylist - Linda Clayton @lindaclayton
Freelance interiors writer for the likes of LivingEtc and Real Homes - Sam Scott-Jeffries @InteriorsJunkie
Executive Editor of The English Home - Melanie Griffiths @MelaniesHome
Editor of Period Living - Ruth Sleightholme @rutherton
Deputy Decoration Editor of House & Garden - Sophie Warren-Smith @sophiews
Freelance interiors journalist for the likes of Real Homes - Barbara Chandler @sunnyholt
Design Writer at the Evening Standard and Homes & Gardens - Lara Sargent @LaraSargent1
Interiors and lifestyle journalist with a love of pretty, vintage finds - Olivia Heath @Liv_Heath
Digital Editor, House Beautiful - Carolyn Bailey @carolynbailey_
Homes & Gardens Editor for Good Housekeeping - Ellen Finch @llenfi
Features editor at Real Homes - Laura Crombie @Laura_Crombie
Editor at Real Homes - Anna Morley @Alotastic
Interior stylist and style editor for Real Homes - Pippa Blenkinsop @Pippajaney
Style Editor for Period Living - Sally Smith @SmithHomeStyle
Freelance interiors journalist - Daisy Grace Jeffery @DaisyHBR
Features Editor at Homebuilding and Renovating Magazine
