The Job: Low-budget launch to media
Feetz pocket wellies were devised by Manchester-based husband and wife team Mark and Diana Cooke. With limited resources they briefed jwc to create a low-budget media launch to grow awareness, traffic and sales of the brand.
jwc worked with Feetz to create strong brand imagery and develop press packs with different offerings for local, regional and national consumer press, as well as regional business press.
We then sold-in the stories, complete with photography and the option to see samples, to all the relevant outlets and uploaded it to our own online newsroom.
Within seven days we secured a large amount of coverage including print and web for The Mirror, The Guardian and The Sunday Times, driving increased traffic and sales. We also set-up some promos with specialist publications.
Over the following four weeks the site enjoyed an almost 450% increase in traffic to their website and saw a 230% increase in sales. The article in the Manchester Evening News’ Greater Manchester Business Week also generated a healthy interest from companies and individuals looking to stock the product and brand.
“We could not have asked for more as jwc did everything possible to ensure our product and brand got placed in as many of the right publications as possible, from local newspapers and magazines to national publications with features in The Sunday Times, The Guardian and The Mirror. Our initial coverage was aimed at the UK festival market but it opened (and is still opening) many new doors both nationally and internationally.
“I would recommend John and his team to anyone looking for an exciting and painless experience with PR. I look forward to working with them in the future to build our brand and business further.”
Mark Cooke, founder, feetz.co.uk