Annabel Stevens, Lifestyle editor of love it!
Annabel Stevens has turned a childhood love of all things fashion and beauty into a career, as Lifestyle Editor of weekly women’s magazine love it!
But she credits her background in PR for the most important learning curve of her career and now works closely with PRs representing major fashion and beauty brands as she helps shape upcoming trends.
She also gets to test new make-up. What more could a girl want.
What’s your job title?
Lifestyle Editor for love it! Magazine
What are your primary duties?
I’m responsible for all fashion, beauty and travel features within the magazine, as well as sourcing giveaways and reader offers for print, online and our social channels.
Talk us through a typical day/week
The main bulk of my time is spent is writing and researching for upcoming fashion, shopping and travel features, and testing products for our beauty columns. Liaising with PRs is a big part of the role, as I rely heavily on them for imagery and beauty samples, as well as key seasonal trend forecasts and information on new ranges.
What’s are the biggest challenges you face in your role?
As we’re a weekly magazine, it can be tricky to find new themes each week without the content becoming irrelevant or unsuitable for our readership. You have some scope to repeat core themes each year, but I try to keep it fresh where I can. With 56 issues in the year it can be challenging if you’re not prepared.
How do you overcome these problems?
A knowledge of the fashion and beauty world is key, as well as what is available on the high street and online. I’ll visit major online fashion and beauty retailers daily and note down any sub-trends I can see emerging, and make note of what may work for our readers. I’ll also visit my local high street and see what’s new, and what products women are gravitating towards. Again, my PR contacts are key here as they’ll be able to suggest features and roundups, and provide product where needed.