“Partnering with jwc has been a game-changer for UKRadiators.com.”
Rob Nezard, founder UKRadiators.com
Client Overview
UK Radiators.com is an online heating specialist offering a broad range of radiators and towel rails. They partnered with our jwc Press Office to increase brand visibility, secure high-authority editorial backlinks, and become a trusted voice in the heating and interiors market.
The Challenge
Despite having a wide product range and expert knowledge, UKRadiators.com needed consistent, high-level media placements to stand out. They aimed to build consumer trust, demonstrate heating innovation, and strengthen SEO with authoritative, dofollow editorial backlinks.
Our Approach
- Monthly Media Mailers
- We crafted themed releases tied to trending topics—ranging from bathroom décor and stylish brass finishes to money-saving heating tips.
- Distributed via a curated network of homes & interiors journalists, plus Press Loft for 24/7 access.
- Real-Time Media Requests
- Monitored weekly calls from outlets like The Sun, Ideal Home, and Express.co.uk.
- Pitched expert commentary from UKRadiators.com’s team under tight deadlines—covering energy savings, heating hacks, and design tips.
- Online Press Office Management
- Continuously updated an online image bank (Press Loft) with fresh lifestyle photography (over 700 images available).
- Provided consistent “Expert Quote” listings, brand bios, and curated product collections aligned with interior trends.
- Guaranteed Backlinks & Coverage
- Initially promised 100 high-quality editorial backlinks over 12 months.
- Surpassed that goal—securing over 200 editorial backlinks from top-tier media, plus more than 1,000 total new inbound links.
Key Results
- Over 200 Editorial Backlinks
Exceeding the initial 100-link commitment, drawn from outlets like MSN, Yahoo, The Sun, Scottish Sun, Independent, Ideal Home, Daily Express, and many more. - Extensive Media Coverage
In a single year, UKRadiators.com was featured in national newspapers, lifestyle magazines, B2B publications, and local/regional titles—covering design trends, energy-saving advice, and product launches. - High Open Rates & Press Loft Downloads
Monthly media mailer open rates ranged from the mid-20% range to as high as 80%, while Press Loft image downloads remained consistently strong among major outlets (Good Homes, Grand Designs, Build It, etc.). - Boosted Brand Authority
Regular coverage positioned UKRadiators.com as a trusted heating expert—tackling topics like mislabelled radiators, frost settings, cost-saving tips, and new product innovations.
Conclusion
By combining targeted PR outreach, timely trend-based media angles, and a robust press office strategy, we helped UKRadiators.com significantly surpass their original backlink goal—delivering over 200 high-authority editorial links alongside a total of 1,000+ new backlinks overall. The brand’s presence in top-tier and niche outlets not only improved SEO but also cemented UKRadiators.com’s status as a go-to authority in the competitive heating and interiors market.
