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Porcelain Superstore Case Study

Their straightforward approach and genuine passion for what they do make them an absolute pleasure to work with. We couldn’t recommend them highly enough.

Abbas Youssefi, founder Porcelain Superstore.

Client Overview
Porcelain Superstore is a leading tile brand committed to innovation, style, and quality. They partnered with our jwc Press Office to gain widespread media coverage, secure authoritative backlinks, and bolster brand visibility in a highly competitive market.

Our Approach

  • Strategic Media Outreach: We consistently pitched Porcelain Superstore’s products to relevant journalists, editors, and online content creators over three years.
  • High-Authority Backlink Campaign: Leveraged relationships with major publications and industry bloggers to place quality backlinks that support long-term SEO.
  • Trend-Focused Content: Ensured each press release and pitch aligned with seasonal or emerging tile/design trends, capturing editorial interest and consumer engagement.

Key Results

  • 1,700+ Pieces of Print Coverage
    Achieved across print and digital homes/interiors outlets over three years.
  • Ranked Among the UK’s Top 10 Tile Brands
    Surpassed key competitors (like Tile Mountain) according to the Salience Tile Report (Insight DIY, August 2024).*
  • 1,500+ Backlinks Secured, distributed as follows:
    • 21% DA80+
    • 27% DA60–DA80
    • 38% DA30–DA60
    • 14% < DA30
  • 90,000+ Social Interactions
    Likes, shares, and pins highlighting Porcelain Superstore products across various platforms.
  • 1.7 Billion Total Impressions
    Reached a massive audience through combined coverage in both online and offline media outlets.

Value & Impact
With these coverage levels and backlinks, Porcelain Superstore has become one of the UK’s most visible tile brands—without the steep costs that equivalent paid social campaigns would require. The jwc Press Office approach underscores how consistent editorial coverage can elevate brand authority, attract new customers, and position a company as a market leader over the long term.

*Salience Tile Report, Insight DIY, August 2024.

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