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Naturewall Case Study

Over the past year, we’ve seen a healthy and steady increase in high-quality domains linking to our content—a testament to their hard work and results-driven ethos.”

Vinny Glover, aquisition manager, Naturewall.

Client Overview

Naturewall specialises in stylish, innovative wall panelling solutions. Their goal? Increase brand visibility, secure authoritative backlinks, and showcase their modern product range in top-tier home and interiors media—without hiring an expensive, in-house PR team.

The Challenge

Despite a strong product portfolio, Naturewall needed consistent coverage in high-profile outlets to stand out in a competitive market. They also sought to boost SEO with quality backlinks from recognised publications, all while keeping a lean marketing budget.

Our Approach

  1. Monthly Media Mailers
    • We crafted targeted mailers around trending topics (e.g., bathroom makeovers, cork panelling revivals, colour drenching) and distributed them to our curated network of homes & interiors journalists.
    • Average open rates ranged from 40% to over 80%—well above the industry average of ~20%.
  2. Robust Press Office
    • We continuously updated an online image bank (Press Loft) with fresh lifestyle photography, ensuring journalists had 24/7 access to Naturewall visuals.
    • Downloads stayed strong month over month, with key publications like Ideal Home, Real Homes, and Build It frequently taking images.
  3. Responsive Media Requests
    • We monitored and responded to weekly requests from newspapers, magazines, and blogs—pitching Naturewall’s products and expertise under tight deadlines.
    • This real-time approach secured coverage across digital outlets like The Sun, MSN, Yahoo, and Love Property, plus numerous regional print titles.
  4. Backlink Strategy
    • By placing unique angles in high-DA outlets, we prioritised dofollow links that would boost SEO.
    • We leveraged press release platforms (Press Loft, Ace Media) and our own website to create additional backlinks.

Key Results

  • 284 Pieces of Media Coverage
    Spanning national newspapers (The Guardian, The Sun, The Telegraph), top-tier lifestyle sites (Ideal Home, Real Homes), and regional press.
  • 1,602 Total Backlinks
    • Over 90% dofollow links.
    • 99% from domains with DA45+.
    • Naturewall’s top five traffic-driving backlinks now include theguardian.com, thesun.co.uk, and telegraph.co.uk.
  • Consistently High Mailer Open Rates
    Peaking at 81% (industry average ~20%).
  • Positive Brand Perception
    Steady stream of press mentions positioned Naturewall as a trusted authority in modern, eco-friendly wall design.

Client Feedback

“Working with jwc has been a pleasure. Their expertise and strategic approach have helped us maximise the reach of our product launches and consistently elevate our brand presence. Over the past year, we’ve seen a healthy and steady increase in high-quality domains linking to our content—a testament to their hard work and results-driven ethos. jwc feels like an extension of our team, and their dedication and professionalism make them a pleasure to work with. We couldn’t be happier with the partnership.”
Vinny Glover, Acquisition Manager, Naturewall

Conclusion

Through strategic monthly mailers, a well-stocked press office, and quick-turnaround pitching, we consistently boosted Naturewall’s visibility across digital and print media—generating powerful backlinks that improved SEO and solidified Naturewall’s standing in the home and interiors space. By combining ex-journalist savvy with targeted PR tactics, we delivered tangible results that continue to drive brand awareness and online authority.

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If you’re ready for a PR partner that cuts through the noise and delivers measurable results, you’ve come to the right place.

jwc

201 Manchester Rd

Altrincham

Cheshire

WA14 5NU