Strategy And Tactics
Our strategy was to target the style, interiors and shopping editors of luxury websites, newspapers and magazines which specifically catered for the NRS grade A – upper-middle-class demographic.
We were able to cherry-pick some phenomenal pieces of furniture from the Touched collections – such as the Boeing 747 table (pictured) – and working with founder Kunal Trehan, we were not only able to tie them in to emerging trends, but we were able to create our own.
This portrayed Touched as being at the forefront of luxury furnishings and design.
We also took case studies of Touched’s interiors design projects to outlets serving HNWI areas – such as Cheshire Life.