Project Description
Project Brief
Reputation management and increased profile
Client Says
We worked with jwc to raise our profile in the national and local press so our lenders, suppliers and potential clients would see we are committed to sustaining and growing our business.
“We were very impressed with the results and are certain that their inspirational work was helpful in us securing our investment and moving the business forward.”
Phil Stewardson, Director, Stewardson Developments.
A selection of coverage from the campaign
Project
Stewardson Developments are an ethical property developer in the West Midlands and have spent £millions regenerating run-down high streets and communities where they grew-up.
They were running a scheme offering free solar panels to their residential tenants and brought in jwc to give them a massive profile boost in a bid to secure over £2million investment from Lloyds TSB.
Strategy And Tactics
We took a dossier on all the great things Stewardsons were doing to their local MP James Morris, who was so impressed he went on to mention the company in Parliament as being an “outstanding example of local innovation.”
This gave us a great news story for regional and trade media. We used these cuttings and the quotes from Parliament as evidence for a number of high profile industry awards – all of Which Stewardsons then won.
Results
- £2.3 million investment from Lloyds TSB
- Awards including Landlord of the Year, and Green Landlord of the Year
- Extensive coverage and regular use of Phil and Mark Stewardson as experts in the The Daily Mirror, The Times and The Guardian
