Strategy & Tactics
Launch a campaign to educate highly influential journalists, editors and instagrammers about the amazing products being created by norma&dorothy
We identified our key audiences of wedding planners and brides-to-be, and built a top-tier media list of influential contacts at outlets including:
- Wedding Ideas
- You & Your Wedding
We identified newsworthy product collections and created beautiful lookbooks showcasing these products
We delivered the lookbooks to all our key contacts and followed-up with offers of samples.
We also news-jacked hot stories such as the Royal Wedding and the Royal Baby to land placements in key titles.