jwc initially focussed upon the fact that Lakeland Paints was so non-toxic you could eat it and we created a press kit containing a can of paint and a spoon.
This caught the attention of homes and interiors editors. We then worked with stylists to provide them with Lakeland Paints’ colourcards and product for their photoshoots.
This gave us instant visibility in the key magazines, provided great exposure of Lakeland Paints colours as each piece included supplier details.
We then worked to find a fantastic up-and-coming photographer and stylist to carry out the first ever Lakeland Paints photoshoot to launch a new range. We also devised a series of advertorial and promotional opportunities.