Project Description
Project Brief
Promote double-whammy in RIBA House of the Year shortlist.
Client Says
We chose to work with jwc because of their experience in the interiors sector. We are very happy as they delivered over and above what we had hoped for and created some great opportunities for reaching our key audiences. They remain our go-to agency for media communications.
Jane Hansen, Clear Living.
A selection of coverage from the campaign
Project
Clear Living are experts and innovators in architectural glass – large format glass panels which become part of the structure of a building rather than just a decorative feature. They look fantastic.
Two very impressive projects Clear Living had worked on were nominated for the RIBA House of the Year, which was being run in conjunction with Grand Designs TV show on Channel 4.
jwc were tasked with securing editorial placements to showcase Clear Living’s work within the affluent areas of Cheshire, to the self-building community and to the trade.
Strategy And Tactics
Using a selection of fantastic photography from both projects – one in Liverpool and one in Criccieth, North Wales – we created campaigns to target each sector. We created a news story for news outlets, educational feature for the Self-build community and used the family-business element to appeal to the Cheshire glossies.
Results
• Extensive news coverage of the RIBA nominations across all local Cheshire web and print media
• Cover story and five-page feature on Clear Living and Structural Glazing in i-Build Magazine – a specialist magazine for home self-builders
• An interview with company directors – husband and wife Kristian and Jane Hansen – in Cheshire Life
• Five page feature on the business and their projects in Cheshire Luxury magazine
