Project Description


Baked Tile Company curate exclusive collections of beautiful floor and wall tiles from around the world.

jwc were tasked with securing media placements in top tier homes and interiors outlets – online and offline – to increase brand awareness and drive consumer interest.

Client Says:

I am thoroughly impressed with the amount of coverage jwc are able to generate for Baked Tiles, we have seen a significant uplift in traffic to the website which translate into sales. I wouldn’t hesitate in recommending them as experts in the homes and interiors sector.

Lesley T, MD, Baked Tile Company

Scroll down to read how we did it

Strategy And Tactics

Straight away we were able to spot key designs which we knew the media would love so we created look-books for these which we then fed to our key contacts over a number of months.

In addition to this we created product releases for almost 200 individual products which were made available to the media 24/7 through our homes and interiors PR platform.

We have continued to work with Baked to spot trends and deliver relevant, stylish imagery to journalists and influencers.


  • Over 12 months, we secured 184 pieces of coverage in key homes and interiors magazines and websites
  • Articles featuring Baked tiles products were shared over 2,000 times on social media
  • One highlight was a seven page spread in World of Interiors
  • The subsequent increase in brand awareness led to a 76% increase in organic traffic to the Baked Tiles website