Project Brief Raise brand awareness throughout consumer media using product PR. Client: Combining a passion for all things colour and pattern, as well as solid technical experience in manufacturing, Woodchip & Magnolia is a family-run business producing unique wallpapers, fabrics and furniture collections from a Lancashire studio. Founded by Nina Marika Tarnowski [...]

Project: Baked Tile Company curate exclusive collections of beautiful floor and wall tiles from around the world. jwc were tasked with securing media placements in top tier homes and interiors outlets - online and offline - to increase brand awareness and drive consumer interest. Client Says: I am thoroughly impressed with the amount [...]

Position Lakeland Paints as a Lifestyle Brand Background Lakeland Paints create some amazing paint – their Air Purifying Paint, actually filters toxins from the air and is used in places such as The Louvre, to protect artefacts from airborne pollutants. And Lakeland Paints is so non-toxic you could actually eat [...]

The Brief To place online wedding stationers norma&dorothy in key wedding and lifestyle titles in a six-month campaign to raise their overall profile Strategy & Tactics Strategy Launch a campaign to educate highly influential journalists, editors and instagrammers about the amazing products being created by norma&dorothy   Tactics 1 We [...]

Project Brief Create buzz around the unveiling of new brand identity at Heimtextil, educate retailers and manufacturers about the new DNA-based acccreditation process and grow global trust of Egyptian Cotton as sustainable caring brand to tie in with modern consumer concerns. Client Says jwc delivered above and beyond their brief, thanks to [...]

Project Brief Provide a more cost effective means of increasing brand awareness than through paid advertising. Client Says Our task for jwc is to get us in all the leading homes and interior publications, not only have they done this, but they have also secured coverage in national newspapers and also had [...]

Curtain Express offers affordable bespoke curtains, blinds and accessories through an extensive network of independent retailers as well as online at curtainexpress.co.uk Established in 2000, all products are designed and manufactured in the UK and made-to-measure in a week – giving customers a brighter home in seven days. Curtain Express’ presence on the British high [...]

Project Brief Promote double-whammy in RIBA House of the Year shortlist. Client Says We chose to work with jwc because of their experience in the interiors sector. We are very happy as they delivered over and above what we had hoped for and created some great opportunities for reaching our key audiences. [...]

Project Brief Reputation management and increased profile Client Says We worked with jwc to raise our profile in the national and local press so our lenders, suppliers and potential clients would see we are committed to sustaining and growing our business. “We were very impressed with the results and are certain that [...]