There is an age-old adage that Christmas comes around earlier and earlier each year. And if you want to get your products featured in the most influential Christmas gift guide features, the saying certainly rings true.
Brands who want to get their products in the most influential Christmas gift guides need to start planning now.
Data from Google’s Trends* platform shows searches for ‘Christmas gift guide’ start in April, with interest higher in April and May than later months such as August and September.
Analysing search volumes in 2019, we found searches for ‘Christmas gift guide’ was highest in the second week of May and was only overtaken in the last week of September, before it continued to climb as Christmas crept closer.