Product Placement and Editorial Placement
Product placement and editorial placement are THE most powerful ways of getting your products seen and discovered by your target audience.
We use our extensive network of contacts throughout all sectors of homes & interiors media – to place your products in front of your buying public across a mixture of social media platforms, online media and traditional print media.
Read on below to learn how we do this…
What Is It?
At jwc we specialise in securing unpaid product placement – that is, instead of paying for advertising, we use our relationships with our network of contacts and our knowledge of the homes & interiors media to convince journalists, editors, bloggers and influencers that they need to be telling their audiences about you.
It’s not easy. Whether it’ s a Christmas Gift Guide, or an influential ‘Top Ten’ type list competition is fierce for free editorial space both online and offline.
We find the right angles and best stories for getting people excited about your products. To help you stand out and be noticed – and used.
What are the benefits?
- Your products in front of your buying public
- Your products presented to people looking for inspiration for homewares
- Have your product recommended to your buying public by influencers they trust
- Increase brand awareness
- Increase trust in your brand by being associated with a media the audience already know, like and trust
- Enhance your perceived brand value by appearing on the same article platform – in the same feature – as much more well-known brands