At jwc, we’re the no-nonsense PR partner for interiors brands ready to scale. Founded by ex-journalists John and Sam, we bring over 12 years of industry relationships and an editorial mindset that’s rare in PR. John’s career as a freelance journalist taught him that a single compelling story can make or break a brand, while Sam, an interiors journalist, launched Urban Life—a publication centred on city-inspired design. Together, we know exactly what editors, influencers, and readers want.
Over the past decade, we’ve worked with established names like John Lewis Partnership, Egyptian Cotton, and Curtain Express—earning a reputation for delivering the kind of results big agencies charge a premium for. Our focus on the homes and interiors sector means we speak your language, spot emerging trends, and secure the high-quality media coverage and backlinks your brand needs to stand out.
A Small Team with Big Impact
We’re based in Cheshire and operate with a lean team of ex-journalists and PR pros—no big overheads, no fluff, just straight-talking expertise that propels you forward. This approach has earned us major accolades, including the MPA Inspiration Award (beating global agencies like Havas and Weber Shandwick) and the Chamber of Commerce PR Agency of the Year across South Manchester.
At jwc, we believe great stories drive real growth. Let us handle the media, so you can focus on scaling your interiors brand. If you’re ready for a PR partner that cuts through the noise and delivers measurable results, you’ve come to the right place.
