WANT to get your products splashed across the pages of beautiful glossy magazines and influential websites without paying a penny?
“How” I hear you cry; witchcraft? Sorcery? Magic?
You’ll be glad to hear you don’t need a degree from Hogwarts. Thankfully, it’s much simpler: by working with Interior Stylists.
Interior Stylists are the aesthetically-geared brains behind the beautiful spreads you see in glossy magazines and weekend supplements.
Combining skills in interior design and knowledge of both the photography and the magazine industries, Interior Stylists play an amazingly important role.
Tasked with creating stunning room-sets to showcase products in their best possible light, they need to tie everything together into aspirational – but seemingly achievable – lifestyle imagery to inspire awe (and purchases!) in the viewer. Which is no mean feat.
And in order to do so they need props. Which is where you, and your products, come in.
By introducing your products to an Interior Stylist you are on the first step to getting them in front of thousands of potential customers.
Then you need to start contacting them. Most Interior Stylists have a website or social media presence. Drop them a line and ask if you can send over lookbooks and samples. Remember, they will be working on many projects at any one time and while their current commissions might not work with your products, the right project may one day come along and you stand more of a chance of them choosing your products if they know they exist.
Another great way to start relationships with Interior Stylists is through Inside Stylists. This gem of a website connects Interior Stylists with Assistants, Writers and most importantly for you, PRs. By registering your brand on the Inside Stylists directory, Interior Stylists will be able to search your product shots in a bid to find the perfect props for their next shoot.
Interior Stylists have tight deadlines, everything needed to be done yesterday. So if an Interior Stylist does want your stuff, chances are they will want it quick. So be prepared to do whatever it takes to get it to them.
We once drove from our base in Trafford to Lancashire’s Lune Valley to pick up a boot-load of paint needed for the backdrop of a photoshoot that same afternoon. It meant a 400-mile round trip but one that was well worth it when our client was splashed across six pages of a leading interiors mag.
All six pages credited the paint company we were promoting and the Interior Stylist knew we could be relied on to get them stuff as and when they needed it. And all it cost the paint firm was 50 litres of paint at cost price and a tank of fuel.