Project Description

Project Brief

Raise brand awareness within the luxury sector

Client Says

jwc have done a fantastic job of placing our luxury furniture ranges in front of our very exclusive target market. They are experts in their field and their activities are helping us to build our brand and increase our sales. We have already seen a return on our investment several times over.

Kunal Trehan, founder, Touched Interiors

A selection of coverage from the campaign

Project

Touched Interiors provide high-end furniture and interior design services to High Net Worth Individuals.

jwc were brought in to take their luxury furniture to this exclusive audience in order to increase brand awareness and grow sales.

Strategy And Tactics

Our strategy was to target the style, interiors and shopping editors of luxury websites, newspapers and magazines which specifically catered for the NRS grade A – upper-middle-class demographic.

We were able to cherry-pick some phenomenal pieces of furniture from the Touched collections – such as the Boeing 747 table (pictured) – and working with founder Kunal Trehan, we were not only able to tie them in to emerging trends, but we were able to create our own.

This portrayed Touched as being at the forefront of luxury furnishings and design.

We also took case studies of Touched’s interiors design projects to outlets serving HNWI areas – such as Cheshire Life.

Results

In 12 months we secured over 120 precisely targeted pieces of coverage, in publications including  Tatler, Financial Times, The Times, Square Mile, Tempus and Elle Decoration.