Project Description

Project Brief

Product Placement

Client Says

Our task for jwc is to get us in all the leading homes and interior publications, not only have they done this, but they have also secured coverage in national newspapers and also had our products shown on national television.

Aaran Hall, director, Pash Living

A selection of coverage from the campaign

Project

Pash Living are retailers of Scandinavian inspired furniture and fittings, including a growing range of originals.

jwc were brought in to help raise the business profile throughout the media, drive traffic and increase sales.

Strategy And Tactics

Product placements on TV (X Factor) and in high value homes and interiors magazines alongside trend-features made up the main thrust of the campaign. By tying products in to emerging home and fashion movements Pash became a talking point and secured extensive media coverage.

Results

Double page spread in the Sunday Mirror and a huge article in the mailonline were two of the highlights.

Over ten months 104 pieces of targeted coverage were secured for Pash products in key media outlets.

We are pleased to say that the coverage in Mailonline, alone, generated more than enough sales to cover our fee.