Project Description

Project Brief

Launch smartphone tariff comparison site to the media.

Client Says

jwc has done an amazing job making sure our message is heard by the right people. Thanks to their hard work, HandsetExpert has received excellent coverage in national and regional newspapers, which is incredibly important to us as we build our brand. We have seen a significant increase in traffic to our site, and couldn’t be happier with the results.
Shahrum Gilani, founder HandsetExpert.com

A selection of coverage from the campaign

Project

HandsetExpert.com is an independent deals comparison site which analyses over 1,000,000 deals per day in order to return the very best deals on offer at any one time. It’s USP is that it will automatically tell a use whether or not they would be better off taking a monthly contract or a PAYG deal.

It jwc were brought in to run a campaign through the media to increase awareness of the website and its functions as well as drive traffic.

Strategy And Tactics

By working with the website creator to mine data from the networks and retailers, we were able to create a news story – backed up with examples – of how mobile phone users were wasting an average of £113 on the wrong contracts.

As well as a news story we created tables showing the best and worst deals for SIM Only and Monthly contracts – revealing savings of over £400.

This story was given exclusively to the Daily Mirror for their consumer finance Cash Queens page and the reworked for the Daily Express before being syndicated to all regional, national and online consumer finance pages.

Results

Traffic to the site increased threefold during the campaign and has seen a permanent increase in numbers.

The story became the lead item on the Cash Queens ‘savings’ pages in the Daily Mirror, Daily Record and Ulster Mirror reaching over 3,000,000 readers.

The Daily Express ran it in their English and Scottish editions reaching another 1,356,048 readers. It also ran at express.co.uk which has 569,645 visitors per month.  Regionally it reached 1,119,948 people.