Project Description

Project Brief

Product placement and brand awareness in run up to Christmas 2016

Client Says

Jwc have played a crucial role in helping our business reach its full potential.

Thanks to their industry insight our handmade Christmas toy sacks have been placed in all the key homes publications while our story has been shouted about in nationals.

They are a fantastic team to work with and always happy to help out with our many requests.

A selection of coverage from the campaign

Project

Handmade Christmas Co, make gorgeous printed and personalised hessian toysacks themed around historical Brits.

The company was founded by two entrepreneurs Tom Coleman and Louis Porter using £3,000 credit card debt. After exceeding all their previous targets, 2016 saw them secure a listing in John Lewis.

Strategy And Tactics

We created a strategy which incorporated a gifting campaign to editors and traditional product placement. We also planned to pitch Louis and Tom’s business story to the Mail on Sunday’s SME pages in the run up to Christmas.

The whole campaign took place over an extended timeline to maximise our chances of placement.

Way back in July, we worked with handmade to create a fantastic lookbook which captured the essence of the brand and showcased their fantastic photography.

We then delivered this to key editors at long lead glossies and followed up with gifting options providing samples for journalists and to stylists for use in their Christmas photo shoots.

In September and October we approached weekly publications and in November we took handmade products to the daily paper gift guides and to the onlines.

Results

Handmade Christmas Co’s sacks were featured in all the top gift guides for 2016 including Telegraph.co.uk, Country Living, Prima and Woman & Home.

We secured a page lead in the Mail on Sunday, mailonline and This is Money for the incredible story behind the brand. The brand founders have asked us to work with them on a range of new projects beginning in 2017.