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Rustic Charm, Modern Edge: Introducing Serena

Rustic Charm, Modern Edge: Introducing Serena

Independent tile retailer Porcelain Superstore has launched a new range that brings modern appeal to traditional terracotta.

Serena is a three-strong tile collection, suitable for use on both walls and floors, that exudes classic appeal.

Available in two earthy colourways and with distressed detailing, rustic charm abounds. However, the tile’s generous 15cm x 45cm size gives it a modern edge.

They can be laid straight, to help the space feel more expansive, or in a herringbone pattern – which is set to be one of the big trends for 2025.

Abbas Youssefi, Founder of Porcelain Superstore, said: “With its gentle palette and weathered patina, Serena is perfect for adding charm and warmth throughout the home.

“But Serena is no wallflower. Its larger size means Serena commands attention and will be impactful wherever used.”

The tile, which is crafted from modern porcelain making it extremely durable, is available in three finishes: Pale, Earth and Décor.

Pale is a softer terracotta with touches of beige adding depth and character. Earth is a warmer, more orange terracotta with a lived-in feel.

Décor has a soft floral design, making it the perfect way to bring understated pattern into the home. Plus, the patterned tiles are mixed randomly in the boxes, ensuring a bespoke finish every single time.

The Serena Collection is available now from Porcelain Superstore, with prices starting at £36 per m2.

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