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Bedtime Bliss: Luxury Bedding Brand Capitalises on Growing Trend

Bedtime Bliss: Luxury Bedding Brand Capitalises on Growing Trend

Consumer interest in bedding is surging, according to new research from eclectic homeware brand Where Saints Go.

Using data from Pinterest, Where Saints Go found searches for the term ‘bedding aesthetic’ have increased 90 per cent, while searches for ‘bedding sets’ are also on the rise.

It comes as the homeware brand unveils five new additions to its luxurious One Thirty Five bedding collection.

Tracey Hague, Founder of Where Saints Go, said: “As the seasons change, so does our desire for cosy comfort.

“Bedding is a timeless, yet essential purchase that transforms bedrooms into serene sanctuaries and offers an instant style update.”

Where Saints Go’s One Thirty Five Bedding range is typified by silky soft, breathable cotton duvet covers, pillowcases and bedsheets that not only look great, but are incredibly inviting.

Now, homeowners can enjoy five new additions to the collection, including an on-trend Moss Green, an achingly chic Natural Stone and an earthy Terracotta.

All are available from single to king size, and the concept behind the collection is to slot into any existing interior.

Tracey added: “The One Thirty Five collection exudes laid-back luxury. Characterised by clean lines, muted tones, and high-quality materials, it offers a timeless appeal. It has a subtle chic that elevates any bedroom.

“And we’re sorry to say, with their cosy appeal, these gorgeous new bedding sets will make it even more difficult to get out of bed in the morning.”

The new bedding collection is available now from Where Saints Go, with prices starting at £60.

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