5 Great Sites for Interiors PR

Interiors PR is different from traditional media relations.

It requires not only a highly specialised knowledge of the outlets and platforms available to brands, but perhaps most importantly of all – it requires someone with an eye for the perfect image.

Ecos Artisan colours

Ecos Artisan colours

In fact we can’t overstate the need for perfect images. If you are engaged in interiors PR it’s where you need to spend, spend, spend. Why? Well, magazines with slashed content budgets are crying out for great photography and online outlets need constant feeding with fresh content.

New platforms come and go all the time. But here are a list of our five favourite sites for sharing amazing product images with a keyed-in audience.

Pinterest is a photo-sharing platform that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, “re-pin” images to their own pinboards, or “like” photos.  Pinterest is a serious social media platform for interiors, and the go-to place for consumers and professionals seeking inspiration.

Houzz.com is a leading platform for home re-modelling and design, providing both professionals and DIY aficionados with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get all the inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.

Doodle Home  is kind of a Pinterest for interior designers. Add your products and designers working on projects can easily find and add them to a lookbook. It highlights work from exceptional designers by featuring inspirational spaces. You can see projects from both experienced and up-and-coming designers and read their invaluable Blog.

Flickr is an online photo sharing and management system. In Flickr, you can give people permission to organize your stuff – not just to add comments, but also notes and tags.  If you want to keep a blog of moments captured on your camera phone, or want to show off your product pics and videos to the whole world Flickr makes all these things possible!

Instagram is another photo-sharing platform that has again gained a lot of interest and momentum since its launch. Instagram is a fast way to share your life with colleagues, business associates, clients as well as friends and family.   With Instagram you can take a picture or video, choose a filter to transform its look and feel, then post to Instagram. You can even share to Facebook, Twitter, Tumblr and more.

Interior PR Agencies that are moving with the times and using social media as well as the traditional forms of PR are using these platforms and sites more and more to get your products, services and case studies in front of the people that matter.

And while they may not have the instant hit of a placement in, say, Elle Deco, they are enduring, they are great platforms for reaching a target audience, they are highly shareable and they shorten the consumer journey considerably.