Wallets are still tight post-Christmas but customers begin to start spending again.

Two major gifting occasions are closing in – Valentines and Mother’s Day, with women typically thinking about gifts three weeks in advance, whilst men tend to leave it to the last minute.

Long lead media are looking at summer months now, so well worth tying in with come relevant events – and also keeping an eye on the Paris, London and Milan fashion weeks to see if any strong trends emerge which could be translated to the world of interiors.

list of PR hooks for homes and interiors publicity in february

 

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