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Case Study – Naken.co.uk

Case Study – Naken.co.uk

  • December 15, 2023

Naken 

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A recent campaign for Naken.co.uk saw 51 backlinks including the likes of: Independent.co.uk (DA94) Stylist.co.uk (DA83) MSN (DA94) British GQ (DA83) as well as over 350 pieces of media coverage in the likes of Ideal Home, The Mail on Sunday & Good Housekeeping.

Those 51 backlinks break down like so:

  • 11 links “excellent” DA80+
  • 16 links “very good” DA60 to DA80
  • 18 links “good” DA30 to DA60
  • 6 links “fair” <DA30

In addition to the backlinks, we secured 414 pieces of coverage in key homes and interiors magazines and websites

  • Naken products were liked, shared or pinned over 4,000 times on social media
  • We put Naken products in front of 14.2 million potential customers
  • To do the same through Facebook would cost £204,480*
  • To do the same through Instagram would cost £125,386** 

*Facebook CPM (cost per thousand impressions) average £14.40 according to research by RevealBot. This is for impressions only. Not clicks.

**Instagram CPM (cost per thousand impressions) average £8.83 according to research by RevealBot. This is for impressions only. Not clicks. 

a testimonial from a client saying how well jwc performed on his interiors pr campaign

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John Warburton is the founder of award-winning interiors PR agency jwc. His creative guidance and insider view of the media has enabled jwc to secure huge exposure across print, broadcast and digital for their clients. His background includes BBC and NewsCorp.

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