jwc logo

Blog

Your October PR Hooks

Your October PR Hooks

How well are you looking after your marketing and PR? Are you pitching in to journalists, editors and influencers? You…
Your August PR Hooks

Your August PR Hooks

The weather outside is delightful, but the fireworks are oh so frightful… well, they will be unless you start promoting…
jwc sews up deal with Curtain Express, Montgomery and Tru Living

jwc sews up deal with Curtain Express, Montgomery and Tru Living

SPECIALIST homes and interiors marketing agency, jwc, has added the UK’s largest soft furnishing manufacturer Ena Shaw to its client…
Your July PR Hooks

Your July PR Hooks

Prepare yourself, sit down, take a seat. I am writing this on the hottest day of the year so far,…
Your June PR Hooks

Your June PR Hooks

Is it June already? Noooo…. how can it be. Where is the year going? Don’t stress though. Not yet (save…
Media databases – how they work, what they cost and do you need one?

Media databases – how they work, what they cost and do you need one?

You have a great product and you want to tell the world about it. Social media is an amazing tool.…
The Seven Secrets of Homes and Interiors PR

The Seven Secrets of Homes and Interiors PR

You may have heard it said that there are only seven types of story in the world. And that every…
Your May PR Hooks

Your May PR Hooks

Another month, another host of PR opps… especially if you’re promoting anything related to the world’s favourite Sci-Fi film franchise…
1,329 ways to secure powerful free media coverage for your brand

1,329 ways to secure powerful free media coverage for your brand

According to the media database Cision, there are, currently, 1,329 journalists in the UK alone, who in some way or…
Boilerplate – what is it and does my firm need one?

Boilerplate – what is it and does my firm need one?

PR is full of jargon; AVE (advertising value equivalent); holding statement (a pre-prepared statement in readiness for being approached by…
How to get journalists to write about your business

How to get journalists to write about your business

IT’S no secret that journalists are facing difficult times, with the number of staffers down considerably compared to the newsrooms…
Lifestyle and cut-out images – how to double your chances of media coverage

Lifestyle and cut-out images – how to double your chances of media coverage

Whatever your product, from candles to cake toppers, creating cut-out and lifestyle versions of your product images effectively doubles you…
Homes, interiors and gift PR – what you should be pitching in April

Homes, interiors and gift PR – what you should be pitching in April

What terms are journalists searching for right now? And what kind of products should you be pitching in the coming…
Upcoming key dates for PR activity

Upcoming key dates for PR activity

A carefully considered selection of upcoming “National Days”. Some great. Some a bit daft. Some may be of use. March 1…
Your March PR hooks for the homes & interiors press

Your March PR hooks for the homes & interiors press

With longer days and – fingers crossed – better weather, consumers have a spring in their step this month meaning…
Beyond fake followers – the new problems facing marketeers

Beyond fake followers – the new problems facing marketeers

The influencer industry is booming. In terms of the marketing zeitgeist, it’s where the money is. Literally. Over the past…
11 super simple B2B news stories you can write yourself

11 super simple B2B news stories you can write yourself

Bored of seeing your competitors lauded in the media time and again? Well, here are 11 very simple story ideas…
interiors pr hooks for February

interiors pr hooks for February

Wallets are still tight post-Christmas but customers begin to start spending again. Two major gifting occasions are closing in –…
The £2.3m Press Release (that never went to the press)

The £2.3m Press Release (that never went to the press)

Stewardson Developments are an environmentally aware property developer who brought in jwc to cement their reputation as innovators and thought…
Press Release Template – download a working example

Press Release Template – download a working example

A tried and tested press release template for you Have you some company news you want to send to the…
What is lifestyle PR?

What is lifestyle PR?

Lifestyle PR What is lifestyle PR – from glossy mags to micro influencers. Where do you start? In very simple…
How do I make Instagram posts shoppable

How do I make Instagram posts shoppable

WANT to sell your products direct to customers through Instagram, but don’t have the 10,000 followers required to enable the…
Your January PR Hooks for homes & interiors PR

Your January PR Hooks for homes & interiors PR

Happy new year!!! Why not make a resolution to absolutely smash media coverage for your brand this year? Here’s a…
Living Coral – Pantone Colour of The Year 2019

Living Coral – Pantone Colour of The Year 2019

Pantone Colour of the Year – Living Coral – PR and marketing Checklist… Pantone have revealed their colour of the…
PR hooks you need to be looking at now

PR hooks you need to be looking at now

Christmas madness will soon be over. Pantone Colour of The Year will soon be announced. To make sure you don’t…
How to win at Instagram

How to win at Instagram

It’s not just big brands with massive marketing budgets that reign supreme in the Instagram Hall of Fame – although…
How I helped to rescue Laurence’s Magical Journey

How I helped to rescue Laurence’s Magical Journey

“Elves were smoking, Father Christmas was drunk, reindeer were biting children and one of Santa’s little helpers told a visitor…
Ten of the most powerful online UK Media writing about SMEs and offering backlinks

Ten of the most powerful online UK Media writing about SMEs and offering backlinks

There are a lot of reasons why you might want to place editorial in high profile business media: to drive…
Best PR Agency in Altrincham

Best PR Agency in Altrincham

We have never really been ones to chase awards, but, as Alan Partridge might say, when they come knocking we…
PR Hooks for November December – homes & interiors

PR Hooks for November December – homes & interiors

We are hitting that final burst of activity on the way to Christmas. But in terms of what you need…
30 of the most influential homes & interiors journalists on Twitter

30 of the most influential homes & interiors journalists on Twitter

Yes, we know that Instagram is where it is at for homes & interiors, but for us Twitter remains the…
Top 20 Journalists on Twitter Who Write about SMEs

Top 20 Journalists on Twitter Who Write about SMEs

Isn’t it great when someone gives you a word of mouth referral, recommending your business to one of their friends.  How…
How PR Helps The Sales Process

How PR Helps The Sales Process

PR is the most powerful communication tool any business can use. Used correctly, it can build solid reputations, creating familiarity…
How Farrow & Ball lead the way in Interiors PR – and how you can too

How Farrow & Ball lead the way in Interiors PR – and how you can too

Who does Farrow & Ball’s PR? Is a question we get asked a lot. Because they are probably one of…
norma&dorothy Lavender Botanical Lookbook

norma&dorothy Lavender Botanical Lookbook

We are pleased to reveal the lookbook for luxury wedding stationers norma&dorothy’s new Lavender Botanical collection. If you are a…
jwc continues to thrive with double signing

jwc continues to thrive with double signing

LIFESTYLE PR agency jwc is celebrating after a double client win. New clients joining the Altrincham-based pr agency are book…
Product Placement for homes & interiors brands – what is it and how do you do it?

Product Placement for homes & interiors brands – what is it and how do you do it?

If you deal B2B then your audience will be buyers, specifiers and architects who you find through trade channels, while…
Low Budget PR, Big Budget Results – Media Launch of Cycle Retreats

Low Budget PR, Big Budget Results – Media Launch of Cycle Retreats

How a low-budget PR campaign became a national TV show and delivered six months of business in just three days.…
Lunchtime musings from Altrincham PR agency jwc January 12, 2018

Lunchtime musings from Altrincham PR agency jwc January 12, 2018

Sam says… First full week back in the office since the Christmas/New Year festivities and some things never change. It’s…
Lunchtime musings from Altrincham PR agency jwc December 8

Lunchtime musings from Altrincham PR agency jwc December 8

Sam says… When it comes to office snacks, John and I are pretty good. Or at least we try to…
Lunchtime musings from Altrincham PR agency jwc November 24

Lunchtime musings from Altrincham PR agency jwc November 24

Sam says: A new study this week revealed people who put their Christmas decorations up in November are happier and…
Lunchtime musings from Altrincham PR agency jwc November 17

Lunchtime musings from Altrincham PR agency jwc November 17

Sam says… I love local newspaper headlines. I really do. Some call it a hobby, others call it weird. I…
Lunchtime musings from Altrincham PR agency, week ending November 3

Lunchtime musings from Altrincham PR agency, week ending November 3

Sam says: I loved school. So much so I didn’t miss a single day of high school (something my Top…
Lunchtime musings from Altrincham PR agency jwc October 27

Lunchtime musings from Altrincham PR agency jwc October 27

Sam says: As a champion of all things interiors, you’d think our office would be reminiscent of Miranda Priestly’s office…
Lunchtime musings from Altrincham PR agency jwc September 22

Lunchtime musings from Altrincham PR agency jwc September 22

Sam says… It’s good job I love Christmas. I don’t think there’s been a single job I’ve done this week…
Lunchtime musings from Altrincham PR agency jwc September 15

Lunchtime musings from Altrincham PR agency jwc September 15

Sam says… There are some marvellous tools available to us PRs and one of my favourites is Press Loft. It’s…
Lunchtime musings from Altrincham PR agency jwc September 8

Lunchtime musings from Altrincham PR agency jwc September 8

John Says… I’ve got a new bike. You probably don’t care. But … I’ve got a new bike! “What is…
Lunchtime musings – from Altrincham PR agency, jwc – by John and Sam (Sept 1)

Lunchtime musings – from Altrincham PR agency, jwc – by John and Sam (Sept 1)

John says… This week I have become besotted with Facebook pages. Especially the ‘Buy, Sell, Swap’ pages. I don[fusion_builder_container hundred_percent=”yes”…
A week in the life… of Altrincham PR agency, jwc – by John and Sam (August 11)

A week in the life… of Altrincham PR agency, jwc – by John and Sam (August 11)

Sam says: In the week that saw Channel 4 unveil its ad first for The Great British Bake Off –…

Call

0161 696 6949

Find

The ClassRooms
Stanley Square
Sale, M33 7ZZ

Follow