How well are you looking after your marketing and PR? Are you pitching in to journalists, editors and influencers? You…

PR hooks for September

The weather outside is delightful, but the fireworks are oh so frightful… well, they will be unless you start promoting…

SPECIALIST homes and interiors marketing agency, jwc, has added the UK’s largest soft furnishing manufacturer Ena Shaw to its client…

Prepare yourself, sit down, take a seat. I am writing this on the hottest day of the year so far,…

Is it June already? Noooo…. how can it be. Where is the year going? Don’t stress though. Not yet (save…

You have a great product and you want to tell the world about it. Social media is an amazing tool.…

You may have heard it said that there are only seven types of story in the world. And that every…

Another month, another host of PR opps… especially if you’re promoting anything related to the world’s favourite Sci-Fi film franchise…

According to the media database Cision, there are, currently, 1,329 journalists in the UK alone, who in some way or…

PR is full of jargon; AVE (advertising value equivalent); holding statement (a pre-prepared statement in readiness for being approached by…

IT’S no secret that journalists are facing difficult times, with the number of staffers down considerably compared to the newsrooms…

Whatever your product, from candles to cake toppers, creating cut-out and lifestyle versions of your product images effectively doubles you…

What terms are journalists searching for right now? And what kind of products should you be pitching in the coming…

A carefully considered selection of upcoming “National Days”. Some great. Some a bit daft. Some may be of use. March 1…

With longer days and – fingers crossed – better weather, consumers have a spring in their step this month meaning…

The influencer industry is booming. In terms of the marketing zeitgeist, it’s where the money is. Literally. Over the past…

Bored of seeing your competitors lauded in the media time and again? Well, here are 11 very simple story ideas…

Wallets are still tight post-Christmas but customers begin to start spending again. Two major gifting occasions are closing in –…

Stewardson Developments are an environmentally aware property developer who brought in jwc to cement their reputation as innovators and thought…

A tried and tested press release template for you Have you some company news you want to send to the…

Lifestyle PR What is lifestyle PR – from glossy mags to micro influencers. Where do you start? In very simple…

WANT to sell your products direct to customers through Instagram, but don’t have the 10,000 followers required to enable the…

Happy new year!!! Why not make a resolution to absolutely smash media coverage for your brand this year? Here’s a…

Pantone Colour of the Year – Living Coral – PR and marketing Checklist… Pantone have revealed their colour of the…

Christmas madness will soon be over. Pantone Colour of The Year will soon be announced. To make sure you don’t…

It’s not just big brands with massive marketing budgets that reign supreme in the Instagram Hall of Fame – although…

“Elves were smoking, Father Christmas was drunk, reindeer were biting children and one of Santa’s little helpers told a visitor…

There are a lot of reasons why you might want to place editorial in high profile business media: to drive…

We have never really been ones to chase awards, but, as Alan Partridge might say, when they come knocking we…

We are hitting that final burst of activity on the way to Christmas. But in terms of what you need…

Yes, we know that Instagram is where it is at for homes & interiors, but for us Twitter remains the…

Isn’t it great when someone gives you a word of mouth referral, recommending your business to one of their friends.  How…

PR is the most powerful communication tool any business can use. Used correctly, it can build solid reputations, creating familiarity…

Who does Farrow & Ball’s PR? Is a question we get asked a lot. Because they are probably one of…

We are pleased to reveal the lookbook for luxury wedding stationers norma&dorothy’s new Lavender Botanical collection. If you are a…

LIFESTYLE PR agency jwc is celebrating after a double client win. New clients joining the Altrincham-based pr agency are book…

If you deal B2B then your audience will be buyers, specifiers and architects who you find through trade channels, while…

How a low-budget PR campaign became a national TV show and delivered six months of business in just three days.…

Sam says… First full week back in the office since the Christmas/New Year festivities and some things never change. It’s…

Sam says… When it comes to office snacks, John and I are pretty good. Or at least we try to…

Sam says: A new study this week revealed people who put their Christmas decorations up in November are happier and…

Sam says… I love local newspaper headlines. I really do. Some call it a hobby, others call it weird. I…

Sam says: I loved school. So much so I didn’t miss a single day of high school (something my Top…

Sam says: As a champion of all things interiors, you’d think our office would be reminiscent of Miranda Priestly’s office…

Sam says… It’s good job I love Christmas. I don’t think there’s been a single job I’ve done this week…

Sam says… There are some marvellous tools available to us PRs and one of my favourites is Press Loft. It’s…

John Says… I’ve got a new bike. You probably don’t care. But … I’ve got a new bike! “What is…

John says… This week I have become besotted with Facebook pages. Especially the ‘Buy, Sell, Swap’ pages. I don[fusion_builder_container hundred_percent=”yes”…

Sam says: In the week that saw Channel 4 unveil its ad first for The Great British Bake Off –…